Imagine if the child in detention was yours. In North Carolina, 29 out of every 1,000 youth aged 8-17 are sent to detention centers (NCDPS & NCSBI, 2023). This statistic is more than just a number - it represents a child, a family, and a future. As someone who was incarcerated at 19, I know the importance of guidance and support. The T.A.G. Program aims to reduce this number by providing at-risk youth with a realistic understanding of the consequences of their choices. Our goal is to empower them with knowledge, support, and guidance to make better decisions and avoid the path that leads to detention centers. By working together, we can make a difference and help our youth thrive.
The Transforming Adolescent Growth (T.A.G.) Program was founded by Brandon Rice and B-Nice Communications, LLC, with a mission to empower youth with knowledge and support to make informed choices. While rooted in powerful phone-based mentorship—where formerly and currently incarcerated individuals offer a calm, realistic perspective on the consequences of gang and prison life—T.A.G. has evolved its approach to include structured, on-site educational courses. By applying custom, step-by-step curricula directly into facilities, the program pairs lived-experience mentorship with actionable real-world toolkits. Through this combined approach of personal guidance and classroom instruction, T.A.G. provides a supportive, non-judgmental space designed to reduce youth incarceration rates and help young people permanently thrive.
We drive change through two primary models:
Our unique telephone intervention offers direct, impactful redirection for at-risk youth in the community:
We utilize structured, classroom-based programming inside correctional environments to target and reduce recidivism:
Ready to Partner with Us? Click 'Contact Us' below to request a phone intervention or inquire about bringing our 6-week curriculum to your facility.
Anthony Kenan Jr.
Delvone McQueen
Geoffrey Martin
Gregory Robinson Jr.
Hakeem A. Muhammad
John Sierra
Justin Walker
Marcos Cardonne
Shanika Mitchell
Shawn Parks
Tyree Pickenpack
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